Strategic Plan

Purpose of a Strategic Plan

Strategic Planning is the process of establishing:

1) Long-range goals that are critical to the survival and prosperity of a Beta Phi Pi Fraternity Inc, and

2) Action plans to achieve the agreed-upon long-range goals. In general, strategic

planning is needed because: changes in environment can potentially threaten continued

health and prosperity of the organization. Significant opportunities need to be seized for

future prosperity. Organizational performance needs to be significantly improved or

re-directed to ensure the continued health and prosperity of the organization. Day to

day management can often be overly focused on short-term perspective and

performance.

Organization leaders want to create member commitment and direct action

to achieve desired visions and goals deemed critical for the organization.

Communications Plan

• Establish a Twitter account for the fraternity that will allow us to advertise all community

service event and special announcement to our followers

• Establish a Wikipedia page that will allow people to look up history and accomplishments of our

fraternity.

• Establish a new website that is more user friendly and gives more information about

Beta Phi Pi Fraternity Inc.

• Encourage each Chapter to develop a Chapter websites as a tool to raise awareness about the Chapter

and explain the mission of the organization.

•Increase the quality, frequency and breadth of communications to members and constituents.

• Encourage each Chapter to communicate with a selected body of people (such as alumni,

community leaders, high school counselors, and families of Brothers) on at least an annual

basis to seek recommendations for possible new members.

• Encourage each Chapter to identify ways to obtain positive publicity that will raise awareness

of Beta Phi Pi Fraternity Inc.

Awards

Beta Phi Pi Undergraduate Chapter of the Year Award

• Chapter meets financial and reporting obligations

• Chapter in “Acceptable” range of members

• Chapter meets all-male grade point average

• Chapter was found at fault for no risk management violations

Beta Phi Pi Undergraduate Member of the Year Award of Excellence

Beta Phi Pi Graduate Chapter of the year Award

• Chapter has at least 5 alumni members identified as active, supportive alumni volunteers.

• Chapter meets financial and reporting obligations.

• Alumni Association has opened a Chapter Education Accounts within the Foundation.

• Chapter is providing at least two volunteer programs to help the Fraternity

Chapters

Chapters remain the fundamental organizational element within the Fraternity for accomplishing the purpose and goals of the Fraternity.
Chapter operations are the primary means for undergraduate brothers to develop leadership skills, to exercise democratic self-government, and to build character.
Nothing in this plan is intended to change the Fraternity’s rich tradition of Chapter self-determination and self-governance.
Chapters should agree to meet obligations to other Chapters so that the prosperity of the Fraternity as a whole can be advanced.
Chapter-level alumni/graduate volunteers are critical to the success of this plan.
Over 65% of all active alumni volunteers needed to help implement this plan are at the chapter level.
The Chapter remains the fundamental organizational element of the Fraternity; strong Chapters make a strong Fraternity.
Chapter-level alumni volunteers are in the best position to understand chapter-specific situations, challenges, and opportunities.
Alumni volunteers at the chapter level provide important advice and counsel to help build strong Chapters and to help develop undergraduate members.
Responsible alumni volunteers understand that Chapters have the right and responsibility for self-governance and this self-governance is fundamental for leadership development

Expansion

Execute strategies for the expansion of new chapters and the growth of existing chapters to achieve 25 chapters and colonies by 2015
Execute an expansion strategy that culminates in an undergraduate total of 100 members that make up 16 chapters by 2015 through an effort that installs 4 chapters per year for the next 5 years.
Execute a growth and retention strategy to assist existing chapters and colonies to obtain

an average chapter/colony size of 10 men.
Develop a strategy to attract and colonize four student-led interest groups each year:
Develop marketing strategy to reach college-bound students

attending universities on our wish list and where we currently have chapters by looking to higher education models
Design and implement a new brand position that enables the Fraternity to clearly

articulate benefits to members and nonmembers alike.

Community Involvement

Strengthen presence within community

Introduce Y-Beta as a National Program

Identify and support chapter Philanthropy

Develop relationship locally and nationally with Junior Acheivement, National Kidney Foundation, and National Urban League.